Political Party Branding: The Winners & Losers

from Marketing: Global Edition · host Jasmine Montgomery, Piers Guilar

Half the world's voting population went to the polls in 2024. How much did the branding of political parties in those elections contribute to their success or failure? We look at Trump and the MAGA movement and ask: is it time for the Democratic Party to rebrand and, if so, how should they go about it. And we take a wide ranging look at political parties from South Africa to Indonesia to see if we can find the secret branding ingredients to electoral success.

Episode metadata supplied by the publisher feed · Published Nov 8, 2024

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Political Party Branding: The Winners & Losers

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