Political Persuasion with Alex Coppock (Rebroadcast)

This week, I'm happy to reshare my conversation with political scientist, Alex Coppock. This episode first ran on October 12, 2020, and just a few months ago, Alex published his book, "Persuasion in Parallel: How Information Changes Minds about Politics." The book nicely aligns with our conversation on the podcast, so it seemed like a good reason to reshare the original episode. Enjoy! See you in a couple weeks with a brand new episode. Original Episode: #22 - Political Persuasion with Alex Coppock---Alex Coppock is an assistant professor of Political Science at Yale University. His research considers what affects people's political beliefs, especially the kinds of messages people regularly encounter--TV ads, lawn signs, Op-Eds, etc. In this episode, he shares the findings of a big, new study that just came out as well as what it means for how persuasion works. Things that came up in this episode:A new study testing dozens the efficacy of dozens of political ads (Coppock, Hill, & Vavreck, 2020)The long-lasting effects of newspaper op-eds on public opinion (Coppock, Ekins, & Kirby, 2018)The effects of lawn signs on vote outcomes (Green, Krasno, Coppock, Farrer, Lenoir, & Zingher, 2016)Framing effects in persuasion (for an overview, see Chong & Druckman, 2007)The sleeper effect (see here for an overview)Join me over at Patreon: https://www.patreon.com/OpinionScienceLearn more about Opinion Science and catch up on all the episodes at http://opinionsciencepodcast.com/.