Political Slogan Focus Group

Campaign slogans aren't chosen randomly, they're the product of tireless hours of scientific research. Here's a peek behind the mirror at an actual politician's focus group. Written by Bob Merlotti. Voices: Andy Bobrow, Meg Ruddy, Shannon Bobo, David Gerbosi, Bob Merlotti. Recorded at Eleven Sound by Jeff Payne and Jordan Meltzer. Mixed by David Gerbosi. No actual politicians were harmed in the making of this recording.