Polling, Electronics, Elections: Mark Penn

Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity firm focused on marketing services companies. With over 40 years of experience in market research, advertising, and consulting, he has advised top political and corporate leaders around the world, playing key roles in major elections including those of President Bill Clinton and Prime Minister Tony Blair. Before founding Stagwell, Mark served as Executive Vice President and Chief Strategy Officer at Microsoft. He is also the bestselling author of the book Microtrends.