Polycentric innovation

from CambridgeJBS · host CambridgeJBS

Ravi Kant, Vice Chairman of Tata Motors, tells us the secrets of the production process for the highly successful Tata Nano, and how the one thing that didn't change was the price - it was designed to entice those new emerging markets!

Episode metadata supplied by the publisher feed · Published Sep 21, 2010

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Polycentric innovation

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