Polycentric innovation - CambridgeJBS

What this episode covers

Ravi Kant, Vice Chairman of Tata Motors, tells us the secrets of the production process for the highly successful Tata Nano, and how the one thing that didn't change was the price - it was designed to entice those new emerging markets!

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How long is this episode of CambridgeJBS?

This episode is 11 minutes long.

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This episode was published on September 21, 2010.

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