Poor Communication Costs Small Businesses Six Figures. Here's a Couple Ideas to Improve Trust. episode artwork

EPISODE · Dec 17, 2025 · 5 MIN

Poor Communication Costs Small Businesses Six Figures. Here's a Couple Ideas to Improve Trust.

from Equal Matters · host Rob Hunter

Small business owners, I have breaking news for you... Poor communication is costing you hundreds of thousands in revenue. One company in Phoenix lost all my future business and referrals because of it. We, your customers, want three things: Treat us well Make things easy Provide good value Miss these, and thousands of dollars evaporate in silence. You'll never hear about it. But your competitors are cashing in. The sad part? Many small business owners don't care. Or think they'll always have plenty of customers. Which is why customer relationships are your biggest competitive advantage. Four businesses have lost my business in the past three months because poor communication ruined our relationship. In this Phoenix example, the schedule wasn't clear, and neither was the payment process. Schedule or project confusion is the fastest way to lose customer trust. No trust = No more money No trust = No referrals Relationships are only as good as their communication. This company offered me a good deal. However, I wasn't treated well, and it wasn't easy. A 3-hour job took 3 months to finish. Here's the kicker: we, your customers, are willing to pay a little MORE for exceptional service. Here are a couple of ideas for you: 📞 Call ten customers. Ask them about their honest experience. 📋 Train customer service reps to capture the right customer information—information that builds trust. ⭐ Be referral-worthy. If you aren't 100% sure your customer relationships are built on trust, DM me. Let's diagnose a few fixes and go from there. If you strive to be even better at customer relationships, DM me. If you want to be the best in your industry, DM me.

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Poor Communication Costs Small Businesses Six Figures. Here's a Couple Ideas to Improve Trust.

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