Pop-Tarts, Cheez-Its and the Modern Economy of College Bowl Games

from Sporticast · host Sportico

Scott and Eben are joined by Steve Hogan, CEO of Florida Citrus Sports, to discuss the group’s two bowl games, and in particular, a viral moment at last year’s Pop-Tarts Bowl. They talk about how bowls make money, the fine line between gimmick and virality, and how the transfer portal is changing bowl economics. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 35 minutes long.

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This episode was published on December 26, 2024.

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