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Sporticast

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

  1. 564

    Seattle NBA, NFL Sales Take Shape / World Cup Kicks Off

    Scott and Eben talk about big news with a group that’s looking to expand its Seattle sports portfolio. They also talk about the latest with the World Cup, NBA Finals, and a potential watershed moment in college sports. Learn more about your ad choices. Visit megaphone.fm/adchoices

  2. 563

    The World Cup Is Here / The Knicks Keep Winning

    Scott and Eben talk about two major sporting events underway in the U.S.—the 2026 FIFA men’s World Cup and the NBA Finals. They talk about various business storylines, including World Cup host agreements, soaring ticket prices, and the American-ization of soccer. Learn more about your ad choices. Visit megaphone.fm/adchoices

  3. 562

    The Thinking Behind Steph Curry’s New Chinese Sneaker Deal

    Scott and Eben discuss Steph Curry’s new 10-year deal with Chinese sneaker brand Li-Ning. They also talk about the NBA Finals, the World Cup, and an Olympics trademark battle. Learn more about your ad choices. Visit megaphone.fm/adchoices

  4. 561

    Serena is Back / NBA, NHL Finals Are Here

    Scott and Eben discuss Serena Wiliams’ much anticipated (and curiously motivated) return to pro tennis. They also talk about the NBA Finals and Stanley Cup Final, which begin this week. Learn more about your ad choices. Visit megaphone.fm/adchoices

  5. 560

    Knicks’ New York Takeover/ NCAA Economic Reversion

    Scott and Eben discuss the New York Knicks’ return to the NBA Finals. They also talk about what a Princeton lacrosse national title says about NCAA economics and a new volleyball team in LA with a notable owner. Learn more about your ad choices. Visit megaphone.fm/adchoices

  6. 559

    French Open Fashion Feud / Fernando Tatis Jr.’s $34M Regret

    Scott and Eben discuss the increased blending—and increased tension—between the major fashion labels and tennis’ biggest tournaments. They also discuss Fernando Tatis Jr.’s lawsuit against a company that is owed 10% of his MLB earnings forever, the NFL’s ongoing media negotiations, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

  7. 558

    American Owners Are Winning Soccer Titles—And Respect

    Arsenal clinched its first Premier League championship in 22 years on Tuesday, thanks to investment from Kroenke Sports & Entertainment. Kurt and Jacob dive into the Kroenkes' success on both sides of the Atlantic, as well as the drama that remains at the bottom of the table and the top of the EFL Championship heading into the final week of the season. Learn more about your ad choices. Visit megaphone.fm/adchoices

  8. 557

    Knicks, Rangers Spinoff Inches Closer to Reality

    Scott and Eben discuss MSG's plans to separate the Knicks and Rangers into two separate publicly traded companies. They discuss what that means for both the NBA and NHL teams. They also talk about a major rail work stoppage, and the potential relocation of one of NWSL's most valuable clubs. Learn more about your ad choices. Visit megaphone.fm/adchoices

  9. 556

    Knicks Playoff Economics / World Cup Ticket Drama

    Scott and Eben break down the economics of a deep New York Knicks playoff run. They also talk about the World Cup ticket pricing controversy, and the Red Sox’s most successful theme night. Learn more about your ad choices. Visit megaphone.fm/adchoices

  10. 555

    Fox, NBC Add More NFL Games for 2026 Season

    Kurt and Scott discuss broadcast networks' insatiable appetite for NFL games. They also talk Seattle Seahawks bidders, WNBA season kickoff, PGA Championship beer prices and recap Sportico's Invest West event. Learn more about your ad choices. Visit megaphone.fm/adchoices

  11. 554

    Duke and Amazon Found a Trap Door in College Sports Media Deals

    Eben, Jacob and Lev discuss Duke’s controversial new deal with Amazon. They also talk NBA playoff chaos, the draft lottery, and Bryson DeChambeau’s uncertain future. Learn more about your ad choices. Visit megaphone.fm/adchoices

  12. 553

    WNBA Valuations / MLS Development League Overhaul

    Scott and Eben discuss Sportico’s latest WNBA valuations, led by the Golden State Valkyries at $850 million. They talk about the economics of the league, its unique cap table structure, and the rapid growth it has seen. They also talk about a new KKR investment into MLS’s development league, the ongoing sale of the Vancouver Whitecaps, and LIV Golf’s uncertain future. Learn more about your ad choices. Visit megaphone.fm/adchoices

  13. 552

    The NCAA is Expanding March Madness. Who Asked For That?

    Scott and Eben discuss the motivation behind the move toward 76-team men’s and women’s March Madness tournaments. They also talk about eligibility changes in college sports, an update on NBA Europe, and an NWSL expansion wrinkle. Learn more about your ad choices. Visit megaphone.fm/adchoices

  14. 551

    Adidas Beats Nike to Sub-2 Marathon / Fencing Goes Viral

    Scott and Eben discuss a record marathon performance, with Sabastian Sawe becoming the first person to break the two-hour mark in an official race. They talk Adidas vs. Nike, shoes vs. humans, and some other storylines. They also talk about new technology in fencing, and technology they wish the NHL would adopt. Learn more about your ad choices. Visit megaphone.fm/adchoices

  15. 550

    Global Soccer: “A Broken System With Staggering Losses”

    Scott and Eben speak with Kurt Badenhausen about his latest list of the world’s most valuable soccer teams. They discuss the “broken system” that has zapped profits but continues to drive valuations. They talk about Tottenham’s potential relegation, Chelsea’s woes, the rightsizing of the two Spanish soccer giants, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

  16. 549

    The Padres Are a Unicorn MLB Business / Nike Walks Back Ad

    Scott and Eben discuss the various unique reasons why the San Diego Padres are worth $3.9 billion. They also talk about the Boston Marathon, a controversial piece of Nike ad copy, the Dianna Russini-Mike Vrabel latest, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

  17. 548

    LIV Golf Faces Uncertain Future / Amazon’s NBA Mishap

    Scott and Eben discuss a potentially massive shakeup in pro golf, with Saudi Arabian sovereign wealth fund PIF considering pulling its financial backing of LIV Golf. They also talk about a high-profile baseball lawsuit, and a tech mishap from Amazon in overtime of an NBA play-in game. Learn more about your ad choices. Visit megaphone.fm/adchoices

  18. 547

    A First-Timer’s Thoughts on Attending the Masters

    Scott and Eben speak about their trip to the Masters, where Rory McIlroy won his second straight green jacket. They talk about the event’s reputation, its blend of tradition vs. modernity, and what other sports teams/events could learn from its success. Learn more about your ad choices. Visit megaphone.fm/adchoices

  19. 546

    On Masters Week, Is Your CEO Playing Too Much Golf?

    Scott and Eben are joined by Lee Biggerstaff, a finance professor at Miami University in Ohio, to discuss his research about the correlation between a public-traded company’s performance and the amount of golf played by its CEO. They talk about the data, how it was collected, and what it says about golf. Learn more about your ad choices. Visit megaphone.fm/adchoices

  20. 545

    Angel Reese Blockbuster, Plus UCLA Women Win First NCAA Title

    Scott and Eben discuss a major trade in the WNBA involving Angel Reese. They also talk about the PWHL’s post-Olympics growth, an NFL media partner going after the NFL’s antitrust exemption, and UCLA’s women’s basketball national title. Learn more about your ad choices. Visit megaphone.fm/adchoices

  21. 544

    Michael Jordan, Tiger Woods and the Highest Paid Athletes Ever

    Scott and Eben are joined by Kurt Badenhausen to discuss his latest list of the highest paid athletes of all time. They touch on Michael Jordan, Tiger Woods, and the rest of the list. They talk about how athletes make money, how that’s changing, and what to expect from this list in the future. They close by talking about the NBA’s plans for Europe. Learn more about your ad choices. Visit megaphone.fm/adchoices

  22. 543

    Would the NFL Approve Elon Musk the Owner? Plus, a Seattle NFL-NBA Double

    Scott and Eben discuss the ongoing sales of NFL and NBA franchises in Seattle. They debate whether the NFL would approve billionaire Elon Musk for ownership in the league. They also talk about the sale of the Connecticut Sun, two Indian cricket teams, and the Final Four. Learn more about your ad choices. Visit megaphone.fm/adchoices

  23. 542

    Just How Big Can Prediction Markets Get?

    Prediction markets are everywhere, from MLB’s new deal with Polymarket to ire over trading opportunities tied to ongoing conflict in Iran. Hosts Scott Soshnick and Jacob Feldman are joined by Robinhood VP and GM of futures and prediction markets JB Mackenzie to discuss how the category has grown over the last year, why leagues are getting involved now and how Robinhood sees itself in relation to the likes of Kalshi and Polymarket—as well as DraftKings, Fanatics and FanDuel. Learn more about your ad choices. Visit megaphone.fm/adchoices

  24. 541

    Where Have All The Upsets Gone? Plus, WNBA Labor Deal

    Scott and Eben talk about how modern economics have made the NCAA men’s basketball tournament less fun, with fewer upsets and fewer Cinderella runs. They also talk about the WNBA labor accord, and the start of the MLB season. Learn more about your ad choices. Visit megaphone.fm/adchoices

  25. 540

    A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.

    Scott and Eben speak with Rick Cole Jr., the athletic director at Hofstra, about his team’s berth in the men’s March Madness basketball tournament. Cole talks about the benefits for a school of Hofstra’s size, the financial gap between the Pride and schools like its first round opponent Alabama, and how he views the rapid changes underway in college sports. Learn more about your ad choices. Visit megaphone.fm/adchoices

  26. 539

    Inside the Cutthroat World of Prep School Recruiting

    Scott and Eben speak with Brad D’Arco, the director and lead consultant of D’Arco & Associates, about elite high school sports recruiting. They talk about how it differs from college, what schools want, and how NIL has changed things. Learn more about your ad choices. Visit megaphone.fm/adchoices

  27. 538

    83 Points Scored by WHO?? Plus, Giants Ownership Shuffle

    Scott and Eben talk about Miami Heat center Bam Adebayo’s 83-point outburst in the NBA. They also talk about an ownership shuffle with the New York Giants, PGA Tour changes, and Syracuse basketball’s disappearance from the national conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices

  28. 537

    Tua Sets Dead Money Record / Live Nation Settles Antitrust Suit

    Scott and Eben talk about the very expensive unwinding of Tua Tagovailoa’s contract with the Miami Dolphins. They also talk about Donald Trump’s college sports reform efforts, a big antitrust settlement with Live Nation, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

  29. 536

    WNBA Players Shift Tone on CBA, Dolphins Raise at $12.5B

    Scott and Eben talk about a notable shift in how WNBA players are discussing their labor battle. They also talk about an Atlanta Hawks strip club promo, and some recent sports team M&A. Learn more about your ad choices. Visit megaphone.fm/adchoices

  30. 535

    Inside a Duke Blue Devils Athletics Threat Assessment

    Scott and Eben discuss a recent story about a Duke athletics risk assessment, which examined teams on campus most likely to unionize. They also talk more about Jack Hughes’ post-Olympics run, and a new group formed by President Donald Trump to explore college sports reform. Learn more about your ad choices. Visit megaphone.fm/adchoices

  31. 534

    Team USA’s Double Hockey Gold Boosts NHL, Governing Body

    Scott and Eben complete their final Olympics recap by talking about Team USA’s two hockey gold medals. They talk about the live coverage, the aftermath, and the business of USA Hockey, a governing body whose economics differ from many of its peers. Learn more about your ad choices. Visit megaphone.fm/adchoices

  32. 533

    ESPN’s ‘Unlimited’ Learnings, Six Months In

    John Lasker, the head of ESPN’s direct-to-consumer initiatives, joined Eben and Jacob to discuss the first six months since the launch of ESPN Unlimited, which allows fans to subscribe to all the network’s programming directly. In the ensuing months, ESPN has closed a takeover of NFL Media assets, integrated MLB’s direct-to-consumer offering, MLB.TV and signed an exclusive WWE deal, while also courting a series of questions about what the current strategy means for fans' ability to continue accessing their favorite sports content. Will streaming sports get simpler, or is the complexity here to stay? Learn more about your ad choices. Visit megaphone.fm/adchoices

  33. 532

    Olympics Media Thoughts, Tony Clark’s MLBPA Meltdown

    Scott and Eben break down the biggest business stories from the 2026 Winter Games in Italy. They also talk about Tony Clark’s inauspicious departure from the MLBPA, a table tennis business strategy and Casey Wasserman’s decision to sell his representation agency. Learn more about your ad choices. Visit megaphone.fm/adchoices

  34. 531

    MLS Valuations: Growth at the Top, Stagnancy at the Bottom

    Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations expert, about his latest MLS numbers. They break down a critical moment for the league with the World Cup, schedule flip and new leadership all on the horizon. Learn more about your ad choices. Visit megaphone.fm/adchoices

  35. 530

    NASCAR on Ice? President Steve O’Donnell Talks Racing Future

    Scott and Eben speak with NASCAR president Steve O’Donnell about the league’s tumultuous last few years, its return to normalcy, and what might be on the longer-term horizon. Learn more about your ad choices. Visit megaphone.fm/adchoices

  36. 529

    Super Bowl Recap: Seahawks Sale, NFL Media Talks

    Scott and Eben break down the business stories coming out of the Super Bowl, including the looming sale of the champion Seattle Seahawks, the renegotiation of the NFL’s media deals, and Bad Bunny’s halftime show. Learn more about your ad choices. Visit megaphone.fm/adchoices

  37. 528

    Live at the Super Bowl, With a Former NFL MVP

    Scott and Eben chat live from Radio Row at the Super Bowl in San Francisco. The episode includes clips of interviews with former Seahawks running back Shaun Alexander and USA Football CEO Scott Hallenbeck. Learn more about your ad choices. Visit megaphone.fm/adchoices

  38. 527

    Hosting the Super Bowl w/ 49ers CEO Al Guido

    Scott and Eben speak with San Francisco 49ers CEO Al Guido about hosting this year’s Super Bowl, the growth of the NFL’s business, and how the Super Bowl compares to the upcoming World Cup. Learn more about your ad choices. Visit megaphone.fm/adchoices

  39. 526

    “Animals in the Zoo:” Tennis Players Ask for Privacy

    Scott and Eben discuss Bill Belichick’s Hall of Fame snub. They also talk about tennis player privacy, Whoop vs. the Australian Open, and the future of the Washington Post’s sports coverage. Learn more about your ad choices. Visit megaphone.fm/adchoices

  40. 525

    Davos Recap w/ Alex Rodriguez, Todd Boehly and Mark Locke

    Scott and Eben recap their two days in Davos, Switzerland alongside the World Economic Forum. The episode features snippets of interviews with Dodgers owner Todd Boehly, Timberwolves owner Alex Rodriguez, Genius Sports CEO Mark Locke and Africa 10 (A10) founder Kojo Annan. Learn more about your ad choices. Visit megaphone.fm/adchoices

  41. 524

    Why Duke Is Suing Its Own QB

    Transfer madness continues, as Duke University has sued to effectively prevent QB Darian Mensah from switching schools. Meanwhile, the college basketball world is up in arms over Charles Bediako’s return to Alabama three years after he signed a contract with the San Antonio Spurs. Sportico legal analyst Mike McCann returns to break it all down. Learn more about your ad choices. Visit megaphone.fm/adchoices

  42. 523

    The Winter Olympics Are Almost Here

    Scott and Eben are joined by colleague Sara Germano to discuss the upcoming Winter Olympics in Italy. They talk through the biggest storylines of the Games, including a better time change with North America, the return of NHL players, Lindsey Vonn’s comeback, figure skating dominance, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

  43. 522

    The 100 Highest-Paid Athletes In The World

    Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to discuss his latest list of the world’s highest-paid athletes. It’s led by Cristiano Ronaldo, followed by Canelo Alvarez, Lionel Messi and Juan Soto. Learn more about your ad choices. Visit megaphone.fm/adchoices

  44. 521

    CFP Money Madness / MLB Arbitration Craziness

    Scott and Eben talk about the money in Miami’s showdown with Indiana in the CFP title game next week. They also talk about the NFL playoffs and the latest in MLB arbitration, with the sport’s best pitcher on the verge of setting multiple records. Learn more about your ad choices. Visit megaphone.fm/adchoices

  45. 520

    How a Sponsor Helped Land MLB’s First Big Signing of 2026

    Scott and Eben discuss the Japanese company that helped the Houston Astros sign Tatsuya Imai. They also talk about the Las Vegas Athletics, the Winter Olympics, and KKR’s push to buy Arctos Partners. Learn more about your ad choices. Visit megaphone.fm/adchoices

  46. 519

    Football and Politics: Inside the 100 Most-Watched Broadcasts of 2025

    Scott and Eben discuss the most-watched TV broadcasts of 2025, a list predictably dominated by football. They also talk about the NFL playoffs and Indiana coach Curt Cignetti. Learn more about your ad choices. Visit megaphone.fm/adchoices

  47. 518

    New Year’s Prediction: World Cup, NFL Media, MLB Labor

    Scott and Eben discuss some bold predictions for sports business in 2026, with topics that include the World Cup in North America, the NFL’s media renegotiations, the MLB and WNBA labor battles, the chaos in college sports, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

  48. 517

    Do Athletes Get the Flu? Plus College Sports Wackiness

    Scott and Eben, both under the weather themselves, talk about the sports business implications of a bad flu season. They also talk about the theater of the absurd in college sports, with seventh-year QBs, NBA draft picks-turned-freshmen, and Pop-Tarts galore. Learn more about your ad choices. Visit megaphone.fm/adchoices

  49. 516

    Chiefs Find $1.8 Billion In Public Money Under Christmas Tree

    Scott and Eben discuss the Kansas City Chiefs’ move across state lines. The NFL team will receive more than $1.8 billion in public funds, a record, to build a $3 billion venue in Kansas. They also talk about the rise of prediction markets and what to expect in 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices

  50. 515

    This Popular Basketball YouTuber is a Platform Company Too

    Eben and Jacob speak with Zach Miller, president of Bucketsquad, the media and e-commerce company behind popular basketball YouTuber Jesser. They talk about Jesser’s popularity, how it’s monetized, and the ancillary businesses that Miller is planning to build on top of it Learn more about your ad choices. Visit megaphone.fm/adchoices

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ABOUT THIS SHOW

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

HOSTED BY

Sportico

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Frequently Asked Questions

How many episodes does Sporticast have?

Sporticast currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Sporticast about?

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on...

How often does Sporticast release new episodes?

Sporticast has 50 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Sporticast?

You can listen to Sporticast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Sporticast?

Sporticast is created and hosted by Sportico.
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