Pop Up Retail

In this episode of The Retail Tea Break podcast, I speak to an ephemeral retailing specialist. Ghalia Boustani is a senior retail consultant in Paris. Her career started over two decades ago in the fashion industry and she continues to work closely with fashion brands at retail and management levels.This published author and marketing and retail lecturer, has international teaching experience, having attended universities and business schools in Beirut, Istanbul, London, and Paris. Her research and publications cover retail, fashion management and ephemeral retail. This episode does a deep dive into pop up stores, one of Ghalia’s specialities. Grab your cup of tea, sit back and listen in!  Topics:Ephemeral retail and pop-up stores.Retail atmospherics and building reason to visit.Being part of a community.The disadvantages of pop-up stores.Can they play a part in retails every changing future?Key takeaways… For more information on Ghalia’s academic articles, publications and books visit:https://linktr.ee/gboustani