Popcorn Stand to Powerhouse: Secrets from CRE Legends

from Industrial Advisors · host Matt McGregor & Bill Condon

Industry Titans Discuss Success Strategies and The Evolution of Commercial Real Estate In this episode of Industrial Advisors, hosts Matt McGregor and Bill Condon welcome renowned guests Rod Santomassimo from the Massimo Group and Bob Knakal, celebrated as one of the top brokers globally. They delve into their new book 'Selling Buildings,' which merges memoirs and tactical guidance for real estate professionals. The discussion emphasizes the importance of conviction, passion, and discipline in real estate success, along with the potential impact of AI on the industry. Both guests share their future aspirations, with Knakal focusing on mentorship and company growth, while Santomassimo prepares for a groundbreaking virtual summit in commercial real estate. 00:00 Introduction and Achievements 00:34 Meet the Guests: Rod Santomassimo and Bob Knakal 01:29 The Story Behind 'Selling Buildings' 03:46 Luck vs. Discipline in Brokerage 06:03 Balancing Passion and Discipline 11:26 Advice for Brokers: Conviction and Expertise 17:10 The Role of Technology in CRE 18:58 What's Next for Rod and Bob? 22:11 Closing Remarks and Book Promotion

Episode metadata supplied by the publisher feed · Published Sep 19, 2025

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Popcorn Stand to Powerhouse: Secrets from CRE Legends

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This episode was published on September 19, 2025.

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