Population Ageing in India Presents New Business Opportunities

Although India’s population is young and growing, the share of the population aged 65+ in total population is projected to rise significantly through to 2030. Population ageing in India is the result of increasing life expectancy, lower fertility and declining birth rates on the back of social changes. It puts strains on social welfare and public healthcare as well as having important implications in terms of labour productivity, consumption patterns, and private savings.          Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.