Por qué Verndale apuesta por Ecuador: Cultura y el Futuro del Marketing con Germán Villacreses

from Para Ayer Podcast · host PMV agency

En este episodio de Para Ayer Podcast, conversamos con Germán Villacreses, Director People & Culture y Managing Director de Verndale, una agencia digital global con base en Boston que lleva una década construyendo cultura, equipos y talento desde Ecuador hacia el mundo. Hablamos de todo lo que nadie cuenta sobre la industria tech y de marketing en Latinoamérica: ✨ Por qué Verndale eligió Ecuador (afinidad cultural, huso horario, valor y compromiso). ✨ El potencial real del talento latino y cómo competir globalmente. ✨ La evolución del equipo: de programadores a perfiles multidisciplinarios. ✨ Cómo integrar culturas entre Estados Unidos y LATAM. ✨ El nuevo panorama: IA, redefinición de roles y la importancia de las soft skills. ✨ Formación, microlearning y el futuro de la educación profesional. ✨ ¿Hacia dónde va Verndale? Adquisiciones, expansión y nuevas oportunidades.

Episode metadata supplied by the publisher feed · Published Dec 11, 2025

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Por qué Verndale apuesta por Ecuador: Cultura y el Futuro del Marketing con Germán Villacreses

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