Portillo's Promise: Keeping Skiing Personal in a Corporate World

Send us Fan MailIn this episode the Ski Moms are joined by Ellen Guidera who serves on the board of Portillo Ski Resort and previously oversaw its marketing operations. Ellen's path to Portillo began as a ski instructor fresh out of Middlebury College, then after an impressive corporate career including 11 years with Disney, Ellen returned to Portillo in 1997 to join the company full-time.In this intimate conversation recorded over tea at Portillo (Chile), Ellen shares the unique story and philosophy behind one of skiing's most distinctive destinations. She discusses the resort's deliberate decision to remain independent of major ski consortiums like Epic and Ikon passes, emphasizing their commitment to maintaining a boutique, personalized experience. The conversation explores how Portillo creates different atmospheres throughout the season, from family-focused weeks to more adult-oriented periods in August, while consistently delivering exceptional service and maintaining its authentic character.Ellen provides fascinating insights into the challenges and rewards of operating an isolated ski resort in Chile, from managing supplies and weather challenges to navigating government relations. The resort's strategic vision is focused on remaining boutique while continuously improving facilities and guest experiences.Resources and practical information for visitors include details about Portillo's various lodging options, such as The Octagon and Inca facilities, which offer more economical choices for families. The iconic Tio Bob's mountain restaurant is highlighted as a must-visit destination for guests seeking the full Portillo experience.Notable Quotes:"We are not big corporate. We don't want to be and we're not... We said no to Epic Pass and we said no to Ikon Pass because that's not who we are.""I think what I'm most passionate about is maintaining this place, getting the word out to people, keeping it special... I find truth, beauty and authenticity super important."For more information about Portillo Ski Resort, visit https://skiportillo.com/en/home/Stop by Salem, Woburn, or Framingham, and head to skihaus.com to check store hours and get exact locations. Find your perfect family-friendly mountain stay—or list your own! 👉 Browse or list at Ski Mom Family Rentals Get the best gear recommendations and trip-planning tips directly to your inbox. Head to skimom.substack.com to subscribe. Join for free—or upgrade for all the premium perks. Premium subscriptions start at just $5 a month and get to listen ad-free and unlock exclusive content, including insider travel guides, packing lists and more. Support the showKeep up with the Latest from the Ski Moms!Website: www.theskimoms.coSki Moms Discount Page: https://www.theskimoms.co/discountsSki Moms Ski Rental HomesJoin the 13,000+ Ski Moms Facebook GroupInstagram: https://www.instagram.com/theskimoms/Send us an email and let us know what guests and topics you’d like to hear next! [email protected]@skimomsfun.com