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Portland Doom Loop continues with "Big Pink" set to sell for 84% discount from few years ago episode artwork

EPISODE · May 20, 2025 · 20 MIN

Portland Doom Loop continues with "Big Pink" set to sell for 84% discount from few years ago

from News For Reasonable People · host Sean Reynolds

One of downtown Portland’s most iconic skyscrapers has been listed for sale, a sign of the sluggish recovery of the area following the COVID-19 pandemic.Real estate firm JLL listed the U.S. Bancorp Tower, also known as “Big Pink,” for sale in late April. The 42-story, 1.15-million-square-foot building is currently owned and operated by Seattle-based firm Unico Properties.In this listing, JLL highlighted the building’s history, while acknowledging its need for a makeover.

What this episode covers

One of downtown Portland’s most iconic skyscrapers has been listed for sale, a sign of the sluggish recovery of the area following the COVID-19 pandemic.Real estate firm JLL listed the U.S. Bancorp Tower, also known as “Big Pink,” for sale in late April. The 42-story, 1.15-million-square-foot building is currently owned and operated by Seattle-based firm Unico Properties.In this listing, JLL highlighted the building’s history, while acknowledging its need for a makeover.

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Portland Doom Loop continues with "Big Pink" set to sell for 84% discount from few years ago

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How long is this episode of News For Reasonable People?

This episode is 20 minutes long.

When was this News For Reasonable People episode published?

This episode was published on May 20, 2025.

What is this episode about?

One of downtown Portland’s most iconic skyscrapers has been listed for sale, a sign of the sluggish recovery of the area following the COVID-19 pandemic.Real estate firm JLL listed the U.S. Bancorp Tower, also known as “Big Pink,” for sale in late...

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