Portland's 'Big Pink' Sold for Only $45M?!

Portland’s most iconic skyscraper, the U.S. Bancorp Tower — better known as Big Pink — just sold for an unbelievable $45 million, a massive drop from its $372 million price tag in 2015.New owner Jeff Swickard, an auto dealership magnate, says this isn’t just a real estate deal — it’s about reviving Portland’s future. With U.S. Bank moving out and a 60% vacancy looming, can Big Pink bounce back?