Portland's 'Big Pink' Sold for Only $45M?!

What this episode covers

Portland’s most iconic skyscraper, the U.S. Bancorp Tower — better known as Big Pink — just sold for an unbelievable $45 million, a massive drop from its $372 million price tag in 2015.New owner Jeff Swickard, an auto dealership magnate, says this isn’t just a real estate deal — it’s about reviving Portland’s future. With U.S. Bank moving out and a 60% vacancy looming, can Big Pink bounce back?

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Frequently Asked Questions

How long is this episode of News For Reasonable People?

This episode is 26 minutes long.

When was this News For Reasonable People episode published?

This episode was published on July 15, 2025.

What is this episode about?

Portland’s most iconic skyscraper, the U.S. Bancorp Tower — better known as Big Pink — just sold for an unbelievable $45 million, a massive drop from its $372 million price tag in 2015.New owner Jeff Swickard, an auto dealership magnate, says this...

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