Position Yourself to Win — Defining Your Value with April Dunford

Today, positioning is everything, whether you are starting a company, launching a new product, or trying to build your personal brand. The latter might be the most difficult as things can get, well, personal when it comes to personal brand.April Dunford, a positioning consultant for growing tech companies, keynote speaker, and book author, knows all about it. She is legendary for her expertise in helping early-stage startups find their go-to-market strategy or large companies introduce new products. Yet, in this week's episode of Ungated Marketing in an interview with Fernando Amaral, she deep dives into her personal journey of positioning herself as the positioning expert. Join us as we discuss:How to position your personal brandHow to reach your first clientsBook as a demand generation toolThe hidden potential of self-publishingBlogging as SEO in personal brand positioningWhy Twitter is great for testing new ideasHow to find your worth and set pricing that works for youResources: Book: Obviously Awesome Online Course: The Product Positioning SprintNever miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.