Positioning Disability Insurance: Strategies for Benefits Brokers w/ Chris Carlson

Dennis chats with The D.I. Coach, Chris Carlson about how benefits brokers and advisors can better position (or start positioning for the first time) disability insurance with their clients. Chris began his insurance career as a Brokerage Consultant with Provident Life and Accident in 1984.  After working with Provident as a Consultant, District Manager and Branch Manager, he formed his own independent Disability Insurance Marketing Organization in 1995.   Chris's organization eventually became the D.I. sales office for Ascensus Insurance Services. When Ascensus was purchased by BISYS, he became the National Sales Manager for the BISYS D.I. Center.    Chris founded The D.I. Coach to fill the education void left by the disability insurance carriers. He combines his knowledge of the D.I. industry with his coaching expertise to provide a truly unique perspective in his coaching of producers. Chris is the author of six books to include, Prospecting Through Positioning For The Financial Advisor, The Napkin Advisor and The Broker’s Broker. He works with producers to help them fill their pipelines with highly-qualified prospects while establishing themselves as the recognized authority in their market niche. Reach out to Chris at [email protected] https://www.thedicoach.net/ ---- More great episodes and sponsorship opportunities at: http://benefitsinfluencer.com/