Positioning is Everything in Marketing — Sending the Right Message with Emma Stratton

Positioning and messaging are everything when it comes to marketing.And yet, so many companies still struggle to make their value clear — or simply explain what they do — to their customers. In this episode, I interview Emma Stratton, Founder & Chief Strategist at Punchy.co and host of Adventures in Messaging, about why positioning and messaging are the linchpins of marketing, sales, and, dare we say, business. Join us as we discuss:Recognizing positioning as the core of marketingThe struggle to clearly and simply state your value as a businessWhy finding your segment beats creating a new categoryUnderstanding your prospects’ pain and speaking to itEmma’s tips for writing better — and clearer — copyCheck out these resources we mentioned:Obviously Awesome by April DunfordPower Your Campaigns With Positioning and Messaging by Mark Huber (Metadata)Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.