Positioning the Rising Cost of Care to Families in Hawaii with Jenny Cambra

Live at HCAOA—15 minute conversation with Jenny Cambra, CEO of Senior Helpers HonoluluHighlights:Jenny’s hospitality background and personal family experience with dementia care led her into home care.She sees strong overlap between hospitality and home care—both people-centered service industries.She went to nursing school to better understand and support her caregivers.Early growth came quickly: a referral on day two and she hired 12 caregivers ahead of demand.Her philosophy: don’t overthink it—listen to what families say they need.Hawaii’s high cost of care requires transparency; she openly explains why they aren’t the cheapest.Their pricing reflects strong caregiver investment: fair wages, 401(k), recognition, training, and a real career path.They emphasize that the agency carries the liability—something families often don’t see.Goal: keep clients safe at home with the right tools, hours, and support.They now recommend an 8-hour/week minimum and do 90-day reassessments to track changes in condition.Close collaboration with DME companies helps maintain safety in the home.Aiming for CHAP certification in 2026 to validate their patient-centered [email protected] Sponsors:Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid paymentsHomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team