Positioning With Paul Evans on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Paul Evans, who is the Founder and Chief Positioning Engineer at V2RSION.Paul has a distinguished 20+ years leading marketing at companies including Vodafone and Microsoft as well as advising growth leaders across the tech and media industries. Here are some of the topics we discussed in this episode.Positioning as a marathon and a sprintResponding to internal and external signals Where positioning sits and what it really deliversThe context of why you are chosen above and beyond your competitionThe difference between positioning and messaging and the contextual component The solution and the value that you create What people can learn about positioning The business capability and the importance of language Identifying what good positioning looks likeWhy indecision or no decision signals weak positioning Great positioning drives great go to marketThe positioning process The ‘bridge point’ Aligning and educating the teamThe AI audience and the long tail Positioning and the no click search future Generative and Answer Engine Optimisation and driving discoveryClarity of context of why you should be chosen About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 130 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email [email protected] is Six Sells?Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.Email [email protected] for more information.