Positioning Your Firm with guest Joel Pilger

Joel Pilger on positioning.Talking PointsThe importance of outcome-based positioningThe democratization of tools (and the resulting commoditization of services)How Rails damaged the business of web developmentThe types of value that creative firms can deliver (if they would just stop talking about their tools)Why creative firms accidentally devalue themselves in their marketingHow jargon destroys client trustWhy it is a bad thing if your clients understand your jargonThe difference between building something nobody hates vs something someone lovesThe difference between between appealing to peers vs appealing to buyersWhy SEO attracts price sensitive buyersWhy great positioning attracts better clientsWhy niching down attracts more AND better leadsHow the "addiction to cash" wrecks your sales effortsJoel's AMAZING positioning hack (a vs the)Joel's "Three P" positioning exercise (i.e., purpose, power, personality)Joel's BioJoel Pilger helps great creatives run great creative companies. As a RevThinker, Joel has advised hundreds of creative firms based in 23 countries around the world. He is the host of the RevThinking Podcast as well as the host of regular QOHORT retreats and dinners for creative entrepreneurs in New York, Los Angeles, and London.Related LinksJoel's websiteRevThinking PodcastRevThink email courseQOHORTJoel's bad positioning memeJonathan's soggy positioning collectionThe Introduction GameThe Rolodex MomentThe Why ConversationFirst Fight websiteFirst Fight interview ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.