Positioning Your Hardwood Flooring Business Above the Competition: Small Business Workshop Preview

from NWFA Real Answers · host National Wood Flooring Association

Stephanie Owen and Chris Zizza are joined by Doug Howard of Growth Team Strategies and Jon Czeranna, co-owner of Wit & Craft and creator of the Brand Lab, to preview the Real Answers Small Business Workshop on October 16. They explore branding and marketing strategies for hardwood flooring businesses, emphasizing the importance of knowing your customer, overcoming the fear of losing bids, and learning to sell on value instead of price. Jon shares a proven framework to help you position your business above the competition, communicate your worth clearly, and attract clients who respect both your work and your rates.

Episode metadata supplied by the publisher feed · Published Aug 27, 2025

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Positioning Your Hardwood Flooring Business Above the Competition: Small Business Workshop Preview

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