Positioning Yourself as a High Value Option

What this episode covers

Dr. James Spencer I often teach chiropractors about the X-Y Axis of position that Seth Godin discusses in his marketing course. The ultimate goal is to position yourself in the Expert and High-Value quadrant. When you do that, you can avoid the commoditization trap that many chiropractors find themselves in today’s healthcare arena. In this episode with Dr. James Spencer, we discuss how he has been able to continually increase his fees to an amount that most can’t comprehend. He has done this by continuing to provide tons of value and separate himself from other healthcare options. In this episode we discuss how Dr. Spencer achieved this by: • Branding and Giving. • Content Marketing utilizing video and Instagram. • Providing a unique patient experience. • Finding his niche and sticking with it. • Being a leading educator in his community and the country. If you are tired of not getting paid what you are worth and would like some insights on how you can start to avoid the commoditization trap, this episode will shine some light on some options you have as a chiropractor.

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