POSSIBLE 2026 Day 2: Where AI Meets the Real Operating System of Marketing

Day 2 of POSSIBLE in Miami was Signal & Noise at full speed—filming live from the Press Room, sitting down with some of the sharpest operators across adtech, martech, and AI. If Day 1 was about setting the stage, Day 2 was about how it actually works—the systems, tradeoffs, and rewiring happening underneath the industry.Here’s who we spoke with—and what they unpacked:Adam Heimlich (Chalice AI) — Agentic media buying, containerized decisioning, fixing broken DSP modelsAna Mourão (Black & Decker) — First-party data activation, martech–adtech convergence, retail mediaMike Finnerty (Mutinex) — AI-powered MMM, incrementality at speed, killing “great but late” measurementXander Kotsatos (Aqfer) — Zero-copy data, infrastructure economics, data pipelines as the new moatDavid Nyurenberg (InterMedia Advertising) — Digital evolution, agency strategy, performance realitiesDoug Lauretano (Tuple) — DSP reinvention, supply path inefficiencies, unlocking “lost” inventoryNeej Gore (Zeta Global) — Identity graphs, decisioning systems, AI as the marketing brainSara Martinez (Tracer) & Vinny Rinaldi (Hershey’s) — Semantic layers, measurement clarity, brand executionJill Randell (Fuse) — AI for insights, fixing broken dashboards, trust in dataTom Koch (TwelveLabs) — Video understanding AI, multimodal models, unlocking unstructured data Todd Ulise (Nomix Group) — AI, Synthetic Creators, and Commerce at ScaleThe big themes from Day 2:This wasn’t surface-level AI hype. The throughline was clear:AI is moving from tools → systems → decisioning layersData is still the bottleneck (and the battleground)The stack is collapsing into “operating systems”Measurement is being rebuilt from first principlesThe open web vs. walled gardens fight is evolving—not endingAcross every conversation, one idea kept coming up:The winners won’t just use AI—they’ll re-architect around it.From agentic trading models to real-time MMM, from identity graphs to video intelligence, Day 2 showed what the industry looks like when you zoom past the buzzwords and into the machinery.And it’s clear:The future of marketing isn’t just automated—it’s negotiated, orchestrated, and deeply data-native.This compilation brings together the sharpest insights, debates, and moments from the floor.👉 Want the full conversations?Each interview is available individually on our YouTube channel.About Possible 2026Possible is one of the fastest-growing gatherings in media, marketing, and technology—bringing together brands, platforms, agencies, and innovators to define what’s next. More from Day 3 coming soon.