Possible Podcast: Will Weinbach on AI Agents, Virality, and the New Creator Playbook

AI is already posting, editing, and learning from performance—and Will Weinbach is building the playbook. In this condensed version of Possible Podcast, Reid Hoffman talks with Weinbach about how he uses ChatGPT, prompting, automations, and autonomous agents to create viral content and streamline his workflow, all in 4 minutes instead of the full episode’s runtime. You’ll hear why broad creative distribution may beat narrow specialization, how social media psychology shapes the first seconds of a video, and why memory, context, and iteration could make AI agents more personal than today’s platforms. The conversation also covers the future of jobs, resumes, and AI literacy, plus practical advice for students and creators who want to prove what they can build. Listen now to get the key ideas in minutes.