Post-COVID: a need for sharper focus

from Business Essentials · host SoundCartel

Differentiation is fundamental in an increasingly commoditised marketplace, insists consumer behaviour analyst Barry Urquhart. COVID has led consumers to be more socially isolated, which has resulted in more scrutiny of the choices available. You need positive cashflow to reinvest in marketing your product’s point-of-difference in order to succeed long-term. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

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This episode was published on May 22, 2022.

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