EPISODE · Nov 3, 2022 · 14 MIN
Post-Pandemic Marketing: How Brands Are Navigating Ads as Consumers Look for Fun
Cait Lamberton, Wharton Professor of Marketing, joins Wharton Business Daily to discuss how the pandemic has impacted celebrations, including Halloween, and her research on "carnivalesque." Hosted on Acast. See acast.com/privacy for more information.
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Post-Pandemic Marketing: How Brands Are Navigating Ads as Consumers Look for Fun
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