Post-Pandemic Marketing: How Brands Are Navigating Ads as Consumers Look for Fun

Cait Lamberton, Wharton Professor of Marketing, joins Wharton Business Daily to discuss how the pandemic has impacted celebrations, including Halloween, and her research on "carnivalesque." Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on November 3, 2022.

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