Posting Isn’t Marketing: The Shift PTs Must Make in 2026

Welcome back to the PTMA Podcast — first episode of 2026.Today is a Q&A style one: what to do when a launch doesn’t land, how to stop January overwhelm, how to price lower-tier services, and how to support clients without chasing them. Let’s dive in.TIMESTAMPS...00:00 – 01:30Welcome to the first PTMA podcast of 2026 (no small talk, straight into questions)01:31 – 03:43Launching a new product that didn’t sell — what went wrong?03:44 – 05:23What Nik wishes he’d done sooner in business (metrics, boundaries & control)05:24 – 08:03Social media, doom-scrolling & using platforms intentionally as a PT08:04 – 10:21Instagram vs email lists — how should PTs really split their time?10:22 – 12:36How to stop feeling overwhelmed in January12:37 – 13:18Why most coaches don’t refer back to the plans they already made13:19 – 15:18When a client loses consistency — how to support without chasing15:19 – 16:23What getting older actually gives you as a coach16:24 – 18:58Why people say they want change… but don’t act on it18:59 – 21:56What truly makes PTMA different from other mentorships21:57 – 23:48How to price programming-only services properly23:49 – 26:36Should clients pay for community days, yoga, sauna & events?26:37 – 28:02What Ant is most excited about in 2026 (Connected Coach & personal goals)28:03 – 30:08What PTs must adapt most in 2026 — socials, selling & real coaching30:09 – 33:14When did mentoring other PTs become the next step?33:15 – 35:17How to stop overthinking and just get tasks done35:18 – 36:22Career pathways for PTs aged 40+36:23 – 39:41Why coaching doesn’t have an expiry date39:42 – 41:45Favourite fitness events & competitions (Hyrox, Turf Games, Alphax)41:46 – EndFinal thoughts + PT Business Accelerator announcement