Posting with a Purpose: Using social media to reach your audience: Part 2 Making a Plan

This continuation of our Social Media series will delve into how to establish a Medical Affairs social media presence, the latest developments in social media platforms that can help improve medical communications, and practical solutions to potential challenges.Jennifer Ghith, Global Scientific Publications and Innovations Director at Pfizer. Her areas of focus include artificial intelligence, advancing digital dissemination through social media and closed platforms, and programs aimed at achieving true patient-centricity.