Pot Noodle's brilliant, Effie-winning response to a faile...

What this episode covers

Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels. By embracing its failure and using honesty as entertainment in a social only campaign, the brand extension was saved. Thanks to the Effie's for sponsoring this series. More at effie-org.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 42 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on October 13, 2024.

What is this episode about?

Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels. By embracing its failure and using honesty as entertainment in a social only campaign, the...

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