EPISODE · Jan 14, 2023 · 50 MIN
Potato, Potata
from The Focus Group · host Bleav + The Focus Group
UPenn Professor and author, Peter S. Fader, is our guest on Shop Talk. Peter is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School and his expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. His latest book, The Customer-Base Audit, encourages marketers to put the customer first for success. Caught My Eye looks at the country of Turkey’s name change and a new documentary about Miss Cleo. Laurens Hammond, inventor of the Hammond Organ, is our Business Birthday.We’re all business. Except when we’re not. Apple Podcasts: apple.co/1WwDBrCSpotify: spoti.fi/2pC19B1iHeart Radio: bit.ly/2n0Z7H1Tunein: bit.ly/1SE3NMbStitcher: bit.ly/1N97ZquGoogle Podcasts: bit.ly/1pQTcVWPandora: pdora.co/2pEfctjYouTube: bit.ly/1spAF5aAlso follow Tim and John on:Facebook: www.facebook.com/focusgroupradioTwitter: www.twitter.com/focusgroupradioInstagram: www.instagram.com/focusgroupradio Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
UPenn Professor and author, Peter S. Fader, is our guest on Shop Talk. Peter is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School and his expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. His latest book, The Customer-Base Audit, encourages marketers to put the customer first for success. Caught My Eye looks at the country of Turkey’s name change and a new documentary about Miss Cleo. Laurens Hammond, inventor of the Hammond Organ, is our Business Birthday. We’re all business. Except when we’re not.
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Potato, Potata
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