Poul Lemasters (Death Care Lawyer): Families Can Handle the Truth, So Tell Them | #9

Poul Lemasters wears many, many hats. He's a death care lawyer, a funeral director, entrepreneur, and a published author. In his book, Cover Your Ass: The Ultimate Guide to Protecting Your Business, Poul details the not-so-obvious situations that happen in your business that you should watch out for.In this episode, we discuss:Possible FTC changes to the funeral rule.What happened to Heritage/Legacy Cremation Providers (the illegal one).Why shielding your families from what you do in the funeral home is hurting your business.Transparency, transparency, transparency.How proper phone etiquette is one of the most important things to your funeral home.How you can get a free copy of his book, Cover Your Ass: The Ultimate Guide to Protecting your Business.What death care looks like 10 years.Poul's New Book: The CYA LifeHave death care questions? Lemasters ConsultingWe're giving away a free copies of the book! Just show proof that you've left a review of us on Apple Podcasts or Spotify, and the first 5 listeners will receive a free copy.Tell us what you think! Email Tyler ([email protected]) or Will de Michaelis ([email protected]).For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com.Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com.