Poul Lemasters: How FTC's Funeral Rule overhaul will affect your business | #24

Besides cremation, nothing lasts forever. The funeral rule is no exception, every 10 years the FTC has to re-evaluate every rule they have. In the past few years the FTC is looking to make a major overhaul to the funeral rule. In today’s episode, we have Poul Lemasters, death care lawyer to the stars, to update us on all the changes up for evaluation, where we’re at in the process, and what these changes may mean for your funeral home in the future. Timestamps (00:00) - Intro (00:56) - Welcome Poul Lemasters (02:08) - What is the Funeral Rule currently? (03:45) - What problem exists with the current Funeral Rule? (03:57) - The proposed changes to the Funeral Rule (08:31) - What’s happened so far? (13:15) - The sentiment from consumers and industry professionals (17:44) - What is the extreme that FTC could go? (26:26) - How quickly could this be enforced? (28:31) - How would Poul change the Funeral Rule? (32:54) - Who are the winners and losers? (38:09) - What should businesses do to prepare?For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.comListen on Spotify or Apple PodcastsWant to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com