PourMyBev Built a Category Nobody Believed In and Josh Goodman Still Isn't Done episode artwork

EPISODE · Jul 24, 2026 · 1H 8M

PourMyBev Built a Category Nobody Believed In and Josh Goodman Still Isn't Done

from The Inspired Stories Podcast · host Anthony Codispoti

🎤 From a Crowded Baltimore Bar to 12,000 Taps Worldwide: Josh Goodman’s Pour My Bev StoryJosh Goodman, founder and CEO of PourMyBev, had an idea in a crowded Baltimore bar in 2009 that nobody asked for and nobody could explain. Fifteen years, two failed partnerships, a near-shutdown in 2014, and a COVID-delayed wire transfer later, Coca-Cola came calling. Today his company operates across 23 countries with over 12,000 taps installed — all built on the premise that waiting for a drink is a problem worth solving.✨ Key Insights You’ll Learn:Cutco knife sales as the foundation for every sales skill he still usesIT staffing commissions stolen by corporate politics and what that unlockedThe Baltimore bar moment that sparked the self-pour conceptTwo failed technology partnerships and a near-total company collapse in 2014$100K wire transfer to Austrian engineers as the turning pointRebuilding trust with burned customers by installing the new product for freeToast integration that eliminated the line problem he accidentally createdCoca-Cola Euro Pacific Partners investing in exchange for a Burger King Spain rolloutPour Insights analytics platform now fed into AI for real-time operator intelligenceCountry clubs as the next high-growth vertical through property management integrations🌟 Josh’s Key Mentors:His Cutco district manager: taught him the full architecture of consultative selling before he knew what it wasHerman Rettle (Reddle Austria): second-generation engineering visionary who built the product that actually worked and became a long-term manufacturing partnerBranded Hospitality (Michael Schatzberg and Jimmy Frischling): first institutional investors who opened the Coca-Cola doorSports and middle school adversity: hardened his pain tolerance and wired him to treat setbacks as redirection rather than rejection👉 Don’t miss this conversation about why category creation is harder and slower than anyone warns you, what it actually looks like to nearly lose a company and build it back, and how a $45,000 install can outperform a fully staffed bar.🔗 Connect with Josh Goodman:Website: pourmybev.com📤 Transcript Available: PourMyBev Built a Category Nobody Believed In and Josh Goodman Still Isn't Done📺 Watch on YouTube: Inspired Stories Podcast🌐 Our Website: The Inspired Stories Podcast📤 Special Thanks to Anthony Codispoti & AddBack Benefits Agency: AddBack Benefits Agency - Providing innovative employee benefits solutions that improve employee well-being while optimizing your bottom line Website: addbackbenefits.com

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PourMyBev Built a Category Nobody Believed In and Josh Goodman Still Isn't Done

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