Pourquoi le ROAS est un mauvais KPI en e-commerce ? episode artwork

EPISODE · Jun 20, 2024 · 18 MIN

Pourquoi le ROAS est un mauvais KPI en e-commerce ?

from Make Sense 🎙️ le podcast du marketing · host Maxence Vanderswalmen

🎁 Bonus pour les agences et consultants : Téléchargez les 3 règles d'or pour scaler une agence marketing : https://www.mavericks-marketing.com/les-3-regles-dor-du-scaling-dagences/?utm_source=Youtube&utm_medium=video&utm_campaign=ROAS-mauvais-KPI-ecommerce🎁 Bonus pour les business en ligne : Téléchargez les 4 clés du marketing : https://www.mavericks-marketing.com/les-4-regles-pour-un-service-marketing-qui-cartonne/?utm_source=Youtube&utm_medium=video&utm_campaign=ROAS-mauvais-KPI-ecommerce💌 E-mail Marketing, la Masterclass 2024 COMPLÈTE : https://www.youtube.com/watch?v=cYxVPlvps_M&t=407s🔗 La chaîne Maverick Media : http://www.youtube.com/channel/UClph-fpTQsGhHfqOT4uuC_gDans cette vidéo, on va parler indicateurs de performance en marketing et pourquoi vous devriez arrêter d'utiliser le ROAS pour piloter votre marketing et vos campagnes.Depuis les changements réglementaires et la complexité des parcours utilisateurs, le ROAS n’est plus le meilleur indicateur à suivre au quotidien. ❌Je vais vous donner 3 bonnes raisons de redéfinir vos KPIs et je vais vous présenter 4 solutions alternatives qui vous offriront une vision plus holistique et précise de vos performances marketing, en tenant compte des coûts, de la marge et de la valeur à vie de vos clients.-🔔 Abonnez-vous au podcast et activez les notifications pour ne pas manquer nos futures épisodes !📩 Abonnez-vous à notre Newsletter pour recevoir du contenu exclusif chaque semaine : http://make-sense.digital/newsletter🔗 Retrouvez-moi sur LinkedIn : [linkedin.com/in/maxencevanderswalmen](http://linkedin.com/in/maxencevanderswalmen)🔗 LinkedIn de Make Sense for Digital : [linkedin.com/company/ms4d/](http://linkedin.com/company/ms4d/)Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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Pourquoi le ROAS est un mauvais KPI en e-commerce ?

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This episode was published on June 20, 2024.

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🎁 Bonus pour les agences et consultants : Téléchargez les 3 règles d'or pour scaler une agence marketing :...

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