EPISODE · Oct 30, 2025 · 26 MIN

Pourquoi le tunnel d’acquisition ne suffit plus à convertir vos clients - Episode 305

from Le Podcast du Marketing - stratégie digitale, marketing digital, CMO, persona, emailing, inbound marketing, webinaire, lead magnet, branding · host Estelle Ballot

Le tunnel d’acquisition, autrefois pilier du marketing, ne reflète plus la réalité du parcours client actuel. Dans cet épisode, nous explorons comment repenser la stratégie d’acquisition pour la rendre plus fluide, personnalisée et durable. L’objectif n’est plus de pousser un prospect jusqu’à la conversion, mais de construire une relation authentique et continue, du premier clic à la fidélisation.Au programme :1. Le tunnel d’acquisition classique : un modèle fondateur mais dépassé2. L’ère du parcours utilisateur non linéaire3. Du multitouch à la co-construction de la relation4. De la conversion à la fidélisation5. Transformer l’expérience client en levier de croissance durable---------------🔔 Pensez à vous abonner au Podcast du Marketing💌 À rejoindre ma newsletter⭐⭐⭐⭐⭐ Et à me laisser un avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d’attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------stratégie marketing, communication, email marketing, marketing digital, chatgpt, ia, intelligence artificielleHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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Pourquoi le tunnel d’acquisition ne suffit plus à convertir vos clients - Episode 305

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