POV over Content: Why Personal Branding Wins in 2026 | Anna Bertoldini

What really builds a strong brand in the age of AI?In this episode of BRANDIDOS, Hans Sanmiguel speaks with Anna Bertoldini (ex BlackRock, NielsenIQ) about the rise of the “POV Economy” — and why your perspective is your biggest competitive advantage.Key topics:– Why content alone is no longer enough – Personal branding & LinkedIn strategies – Building trust in the age of AI – Why companies lose their “why” – Turning complex ideas into simple, human stories 💡 Key takeaway:People don’t follow you because of your content.They follow you because of your point of view.—🇩🇪 Für alle im DACH-Raum:In dieser Folge geht es um Personal Branding, LinkedIn und Markenaufbau im KI-Zeitalter. Wenn du dich als Marke differenzieren willst, brauchst du mehr als Content – du brauchst eine klare Haltung.—🎙️ About Anna Bertoldini:Global branding & communications leader with experience at BlackRock and NielsenIQ.  / annabertoldini  https://annabertoldini.com—👉 Subscribe for more BRANDIDOS episodes on branding, strategy & growth.