Power brands: Why branding is science, not just art (Perrey, Freundt, & Spillecke)

For decades, branding was considered "fluffy"—a creative endeavor impossible to measure. But in the data-driven world of modern business, that excuse no longer holds up. What if you could manage your brand with the same rigor as your supply chain or your finances?In today's 5-minute briefing on the McKinsey guide "Power Brands," we strip away the magic and look at the math.Discover why the most successful companies treat their brand not as a logo, but as a measurable strategic asset that drives hard revenue.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!