Power Kid Podcast: Genius of Play Week — Jazwares' Michael Rinzler

It's Genius of Play Week on the "Power Kid Podcast" presented by the Toy Book. This week, host Phil Albritton of Power Kid Design welcomes four committee members representing The Toy Association's Genius of Play initiative and its ongoing mission to provide families with the information and inspiration they need to make play an important part of their kid’s day. This month represents a milestone of the for the organization as the Genius of Play pulls back the curtain on its newly minted Play Ambassadors — a group of exceptional individuals who are toy experts and champions of the power of play. In the first of four episodes, Albritton welcomes Michael Rinzler, executive vice president and partner at Jazwares. Prior to becoming co-president and founding partner of Wicked Cool Toys — which was acquired by Jazwares in 2019 — Rinzler held positions at MGA Entertainment, Mattel, Playmates Toys, and Jakks Pacific. On the show, Rinzler shares the important lessons he has learned in play-centered focus groups. Additionally, he and Albritton discuss the dress-up and roleplay category and the importance of that type of imaginative play.