Power Kid Podcast: Inventor Deej Johnson Talks Creative Pitching

In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with author, inventor, and public speaker Deej Johnson about all things creative. Johnson, who recently appeared at Toy Fair New York's Creative Factor, co-authored a new book entitled The Snakes & Ladders Of Creative Thinking: Have More Ideas For Board Games, Improve Them & Get Them Ready To Pitch with Mojo Nation co-founder Billy Langsworthy. On the podcast, Albritton delves into Johnson's backstory, which includes a Rube Goldberg machine. The discussion includes insight into Johnson's work with brands and how he uses language to target the customers' needs and help sell product. Additionally, the duo discusses the nuances of writing game rules that are both thorough and concise.