Power Kid Podcast: Kid@Heart Steve Starobinsky Talks the Genius of Play

It's Genius of Play Week on the "Power Kid Podcast" presented by the Toy Book. This week, host Phil Albritton of Power Kid Design welcomes four committee members representing The Toy Association's Genius of Play initiative and its ongoing mission to provide families with the information and inspiration they need to make play an important part of their kid’s day. This month represents a milestone for the organization as the Genius of Play pulls back the curtain on its newly minted Play Ambassadors — a group of exceptional individuals who are toy experts and champions of the power of play. In this episode, Albritton is joined by Kid@Heart Steve Starobinsky, a noted trend hunter who consistently identifies exciting new products and helps new brands find their voice in the crowded marketplace. On the show, Albritton and Starobinsky discuss how the pandemic has affected and reintroduced play to kids and families along with the often conflicting relationship between play and toy trends. Additionally, the duo explores how the toy industry is opening doors for those outside it to learn more about play.