Power Kid Podcast: Omer Dekel of PMI International Talks Toys and International Distribution

The "Power Kid Podcast" is back for another year with host Phil Albritton of Power Kid Design lining up conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. On the first show of the new year, Albritton welcomes Omer Dekel, vice president of international sales at PMI International. Based in Tel Aviv, the family-owned company is Israel's leader in manufacturing, marketing, and distributing licensed leisure products for kids, including toys, collectibles, publishing, back-to-school items, and more. Dekel shares the backstory of his early days working in the family business and how the company found success with a sticker album inspired by The Simpsons and grew the business by launching products based on popular emoticons. Additionally, the duo discusses the biggest challenges facing international distribution and PMI's rapid growth into creating products based on top licenses, including Fortnite, WWE, and properties from Nickelodeon, Warner Bros., and more.