Power Kid Podcast: Richard North of Wow! Stuff talks Harry Potter, Brand Building

In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with Richard North, founder and CEO of Wow! Stuff. Over the past few years, North has grown Wow! Stuff into an award-winning pop-culture toy and gift manufacturer. The company's Harry Potter Invisibility Cloak is a 2019 Toy Insider Holiday Gift Guide Winner and is nominated for a Toy of the Year (TOTY) Award for Innovative Toy of the Year. During their conversation, Albritton and North discuss Wow! Stuff's positioning statement of "Great Brands Brought to Life," and the importance of marketing unique products through the use of video displays and live demonstration artists. North also shares stories on how the company uses technology to create "magic," and how a strong relationship with Warner Bros. was forged to allow the company to become a trusted partner of the Harry Potter and Wizarding World brands.