Power Kid Podcast: Wes Hardin of Diverse Marketing

In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Diverse Marketing CEO and owner Wes Hardin to the show. Since 1959, Diverse Marketing has served the retail industry with a curated catalog of toys and games, gift items, and sporting goods. The company maintains dedicated showrooms in multiple cities and had a staff of nearly 200 representatives that work to help retailers stock their shelves with products that consumers will love. On the show, Hardin and Albritton discuss the origin of Diverse Marketing and how the company has created opportunities from disruption. Additionally, the duo delves into the four distinct product segments that Diverse Marketing services and how the sales rep experience evolved during the COVID-19 pandemic. Finally, Hardin shares insight on some big trends that retailers should keep an eye on.