Power Kid Podcast: YWow Games' Michele Rudelli Talks Games and Brand-building

In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design speaks with YWow Games and Ypernovea CEO Michele Rudelli. YWow Games burst onto the scene this year with a new collection of games and licensed puzzles (featured in the Toy Book's annual summer Games & Puzzles Showcase) that have been gaining an audience around the world through colorful branding inspired by Kellogg's cereals, Mentos, and Pringles. On the show, Rudelli delves into his backstory and path into the toy industry from the forests of Switzerland through Starbucks. Additionally, Albritton and Rudelli discuss YWow's passion for eco-friendly products and how the new product line, Go Master YouTubers and Gamers brings online trends to the tabletop.