Power of First-Party Data in Multi-Channel Marketing: Insights from Abhijat Shukla, WebEngage

Abhijat Shukla of WebEngage shares how first-party data is reshaping multi-channel marketing, improving personalization, and driving customer retention.

Episode metadata supplied by the publisher feed · Published Jul 14, 2025

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Power of First-Party Data in Multi-Channel Marketing: Insights from Abhijat Shukla, WebEngage

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