Power to the customer - Interview with Matt Gorniak of G2Crowd

Today’s interview is with Matt Gorniak, Co-founder/COO at G2 Crowd, a new source for crowdsourced and trusted business software reviews, covering everything from CRM to accounting to content management systems to supply chain and logistics and all the way back again. I wrote about G2 Crowd before in Choosing and comparing CRM software? – Pointers from the crowd and Matt joins me today to talk about how they are disrupt the business software buying process, the business software market and G2Crowd's plans for the future. This interview follows on from my recent interview: The changing world of B2B customer experience and what the future looks like – Interview with Charlie Peters of Emerson – and is number ninety-five in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.