Powered Up PR Marketing with Terry M. Isner

In this episode, Alay Yajnik and Terry M. Isner, CEO of Jaffe, discuss how public relations marketing helps small law firms grow rapidly. Tweetable Moments: "PR brings a new light to these these firms who have woken up to the fact that they need to support social issues, cultural issues, be a part of change." - Terry M. Isner "It was their story. We recognized what they were doing, got on board with them, and then shared that with the world." - Terry M. Isner "Without PR, business development is like running uphill. With PR that works, business development is like running downhill." - Alay Yajnik "You can't be a superstar in every niche. The competition is too much. The law is too much. You have to pick your lane." - Alay Yajnik