EPISODE · Jul 2, 2026 · 48 MIN
Powerhouse Goal Setting | Steve Phillips
from Aware with Seb · host Sebastian Naum Leon
We welcome Steve Phillips, CEO coach and strategic planning veteran with over 25 years transforming the way companies grow, lead, and win. Former SVP at a billion-dollar organization, he's the behind-the-scenes architect trusted by Microsoft, PepsiCo, Boeing, and the LA Clippers, and the author of 7 published books on leadership and organizational performance.In this sharp, no-fluff conversation, Seb and Steve dismantle the way most entrepreneurs think about goal setting, starting with the uncomfortable truth that it actively destroys 25% of people. Steve shares his full business-planning framework live, walks through the real strategic plan he built for the Clippers when Ballmer first took over, and closes with a hands-on demo that proves, once and for all, why a realistic, challenging goal will always outperform one that's too easy or too hard.Topics DiscussedWhy goal setting only works for 75% of peopleWhy solopreneurs are holding 5 or 6 jobs at 20% capacityThe complete business planning framework: vision, mission, values, purpose, and value driversWhat actually makes your company more valuable (it’s not revenue)The LA Clippers case study: a real strategic plan from Steve's offsiteWhy McKinsey-style top-down planning fails and the alternative that worksMassive action, habit stacking, and the neuroscience of visualizationWhy corporate bonuses are wired to produce sandbagged goalsThe live can demo: physical proof that a 50/50 goal always outperforms the restConnect with Steve on LinkedInConnect with Sebastian on InstagramSebastianNaum.com
What this episode covers
We welcome Steve Phillips, CEO coach and strategic planning veteran with over 25 years transforming the way companies grow, lead, and win. Former SVP at a billion-dollar organization, he's the behind-the-scenes architect trusted by Microsoft, PepsiCo, Boeing, and the LA Clippers, and the author of 7 published books on leadership and organizational performance.In this sharp, no-fluff conversation, Seb and Steve dismantle the way most entrepreneurs think about goal setting, starting with the uncomfortable truth that it actively destroys 25% of people. Steve shares his full business-planning framework live, walks through the real strategic plan he built for the Clippers when Ballmer first took over, and closes with a hands-on demo that proves, once and for all, why a realistic, challenging goal will always outperform one that's too easy or too hard.Topics DiscussedWhy goal setting only works for 75% of peopleWhy solopreneurs are holding 5 or 6 jobs at 20% capacityThe complete business planning framework: vision, mission, values, purpose, and value driversWhat actually makes your company more valuable (it’s not revenue)The LA Clippers case study: a real strategic plan from Steve's offsiteWhy McKinsey-style top-down planning fails and the alternative that worksMassive action, habit stacking, and the neuroscience of visualizationWhy corporate bonuses are wired to produce sandbagged goalsThe live can demo: physical proof that a 50/50 goal always outperforms the restConnect with Steve on LinkedInConnect with Sebastian on InstagramSebastianNaum.com
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Powerhouse Goal Setting | Steve Phillips
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