Powerhouse Goal Setting | Steve Phillips

We welcome Steve Phillips, CEO coach and strategic planning veteran with over 25 years transforming the way companies grow, lead, and win. Former SVP at a billion-dollar organization, he's the behind-the-scenes architect trusted by Microsoft, PepsiCo, Boeing, and the LA Clippers, and the author of 7 published books on leadership and organizational performance. In this sharp, no-fluff conversation, Seb and Steve dismantle the way most entrepreneurs think about goal setting, starting with the uncomfortable truth that it actively destroys 25% of people. Steve shares his full business-planning framework live, walks through the real strategic plan he built for the Clippers when Ballmer first took over, and closes with a hands-on demo that proves, once and for all, why a realistic, challenging goal will always outperform one that's too easy or too hard. Topics Discussed Why goal setting only works for 75% of people Why solopreneurs are holding 5 or 6 jobs at 20% capacity The complete business planning framework: vision, mission, values, purpose, and value drivers What actually makes your company more valuable (it’s not revenue) The LA Clippers case study: a real strategic plan from Steve's offsite Why McKinsey-style top-down planning fails and the alternative that works Massive action, habit stacking, and the neuroscience of visualization Why corporate bonuses are wired to produce sandbagged goals The live can demo: physical proof that a 50/50 goal always outperforms the rest Connect with Steve on LinkedIn Connect with Sebastian on Instagram SebastianNaum.com