PowerReviews CEO on Product-review Strategy

What this episode covers

Product reviews on ecommerce sites improve conversions. But they also help with customer relations and, recently, even physical-store merchants have used them. But merchants, both online and in physical stores, should carefully plan the use of product reviews, and develop ideas for soliciting valid ones. To help us sort through the use of product reviews, we welcome Pehr Luedtke, the CEO of PowerReviews, a leading product-review provider. He joins Practical Ecommerce’s Kerry Murdock.

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Frequently Asked Questions

How long is this episode of Ecommerce Conversations?

This episode is 14 minutes long.

When was this Ecommerce Conversations episode published?

This episode was published on May 22, 2014.

What is this episode about?

Product reviews on ecommerce sites improve conversions. But they also help with customer relations and, recently, even physical-store merchants have used them. But merchants, both online and in physical stores, should carefully plan the use of...

Can I download this Ecommerce Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.